Indie Rocketfuel

“Build it and they will come” is the cliche mantra that so many use to summarize the supply-and-demand market in which consumers live in today. But is it true? Will an awaiting audience really throw itself at a product without the proper publicity? The answer is a resounding no. Although this is true, it doesn’t necessarily mean that some products are more marketable than others however, or even that more advertisements correlate to more success. It simply means that nothing, throughout the course of human history, has there ever been an attraction utilized without anybody knowing about the aforesaid attraction. Therefore, all products and services, regardless of target market, should have at least some medium of promotion and advertisement.

Will an awaiting audience really throw itself at a product without the proper publicity?

Mobile games are no exception to these rules and follow the same fundamental principles of PR and consumer interests. In this industry, word-of mouth is a great way of spreading hype to the market. However, for this to be an effective strategy, the mobile app must be discovered by the proper people /group to impact a greater audience. There are many mediums and websites for indie games regarding promotion, however one of the best I’ve stumbled upon has been gamebrew.io.

Lit

In the new age, a game developer is no longer merely a developer, but also a marketer and entrepreneur. Therefore, platforms like gamebrew.io are not helpful, but rather imperative to your success as a game and as a business. Gamebrew.io offers a welcoming home to all games in every stage of development and even release. The forward site focuses on providing developers with services  that are rivaled by none. The founder of Gamebrew.io eloquently proclaims “A good angle for a story is in regards to “talking opportunities”. As I think I have the only website that is designed around that concept. Any time someone uploads an image or video they re-appear on the homepage, giving them more exposure”.

“A good angle for a story is in regards to “talking opportunities”. As I think I have the only website that is designed around that concept. Any time someone uploads an image or video they re-appear on the homepage, giving them more exposure” 

In summary, developers now have to wear many hats in order to succeed in a competitive market, some of which may be foreign to one’s professional background. With that being said, many platforms have popped up attempting to help out indies and their endeavors. Sometimes you just need to look around for the right resources.

Visit Gamebrew.io games stream library here

Why Game Developers Fail

Secret in Plain Sight

“Every strike leads me to my next home run” – Babe Ruth

When looking at the game development industry as a whole, it is quite apparent that there is a hierarchy to the participants of the field (as in any other outlet of human creativity). At the top of this hierarchy is prosperity and success, and to a ludicrously high degree. Most displayed games that are readily accessible and receive the most fame are the figureheads of the industry. However, way more abundant than rampant success, is failure.

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Failure, as with most other industries, is the most prominent singular thing in game developmentAt first glance, it may seem that making a fun game that appeases an audience and that is objectively respectable is not too hard to do. After all, there are so many minimalist games (such as Lit) with underwhelming graphics and minimal design that are considered legitimately viable games in the app store. This seems easy enough. However, after meticulously considering all of the parameters surrounding the audience’s reception of a game, tasks once deemed simple add up to a full-on project that is more time-consuming than aforesaid beginner can plan for. From bug-testing to promotion, and graphics that blend with gameplay mechanics that actually work and make sense, a good game is not an easy thing to create.

Failure, as with most other industries, is the most prominent singular thing in game development

Contrary to popular opinion, as a lesser-known developer, there is no sure-fire way to pump out a successful game and accurately predict the audience’s exact opinion. Therefore, failure then, is not a probability, but imminent in order to reach success. There will be certain failure in all nooks and crannies of the mobile game market. With that being said, instead of avoiding failure, it should be embraced by any aspiring developer or professional alike. Looking at failures objectively, and how those failures were constructed and presented, insures concrete progress towards your goals.

failure then, is not a probability, but imminent… 

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Pits and Boxes Game by 3 Monarchs

The more failures one endures with consistent optimism, the higher chance of success later on.

Lit on Your Wrist?

Strive for Simplicity

As much as we appreciate and value those who reach out to us, 3 Monarchs can’t help but return the favor back to our audience and the community. Now, available to the public, are our new bracelets with the battle cry inscribed: “Get Lit“. IMG_0900Now on sale for $3 a piece and 2 for $5, half of all profits will go directly towards buying new clothes for a local homeless shelter. 3 Monarchs makes it their duty to serve their player base as well as their community. These bracelets work as icons of Lit’s brilliance, not despite its simplicity, but because of it. Ultimately, they are a movement that stay as constant reminders to always”Get Lit” .

Lit Gallery

Endless fun with the new arcade puzzle game
Endless fun with the new arcade puzzle game, Lit

Simply Fun

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