Indie Rocketfuel

“Build it and they will come” is the cliche mantra that so many use to summarize the supply-and-demand market in which consumers live in today. But is it true? Will an awaiting audience really throw itself at a product without the proper publicity? The answer is a resounding no. Although this is true, it doesn’t necessarily mean that some products are more marketable than others however, or even that more advertisements correlate to more success. It simply means that nothing, throughout the course of human history, has there ever been an attraction utilized without anybody knowing about the aforesaid attraction. Therefore, all products and services, regardless of target market, should have at least some medium of promotion and advertisement.

Will an awaiting audience really throw itself at a product without the proper publicity?

Mobile games are no exception to these rules and follow the same fundamental principles of PR and consumer interests. In this industry, word-of mouth is a great way of spreading hype to the market. However, for this to be an effective strategy, the mobile app must be discovered by the proper people /group to impact a greater audience. There are many mediums and websites for indie games regarding promotion, however one of the best I’ve stumbled upon has been gamebrew.io.

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In the new age, a game developer is no longer merely a developer, but also a marketer and entrepreneur. Therefore, platforms like gamebrew.io are not helpful, but rather imperative to your success as a game and as a business. Gamebrew.io offers a welcoming home to all games in every stage of development and even release. The forward site focuses on providing developers with services  that are rivaled by none. The founder of Gamebrew.io eloquently proclaims “A good angle for a story is in regards to “talking opportunities”. As I think I have the only website that is designed around that concept. Any time someone uploads an image or video they re-appear on the homepage, giving them more exposure”.

“A good angle for a story is in regards to “talking opportunities”. As I think I have the only website that is designed around that concept. Any time someone uploads an image or video they re-appear on the homepage, giving them more exposure” 

In summary, developers now have to wear many hats in order to succeed in a competitive market, some of which may be foreign to one’s professional background. With that being said, many platforms have popped up attempting to help out indies and their endeavors. Sometimes you just need to look around for the right resources.

Visit Gamebrew.io games stream library here

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